While we are incredibly grateful for the projects that keep us busy during this period, we would like to take a moment to wish everyone a joyful Lunar New Year from all of us at the studio! May the Year of the Wood Snake bring you abundance, prosperity, and endless good fortune.
Roots is excited to unveil the rebranding work for FLOUR. The refreshed brand identity encapsulates the concept of "union" within FLOUR, achieved through the thoughtful integration of two distinct typefaces—details coming soon.
As 2024 draws to a close, Roots would like to take this moment to reflect with gratitude on the opportunities to collaborate with incredible brands and clients. Thank you!
Roots collaborated with {tabel} from Tokyo to redesign the packaging for their herbal tea series—details coming soon.
Roots is collaborating with T.H.E Dance Company on a brand extension initiative to modernise, unify, and elevate their existing visual identity to establish a consistent graphic language across all touchpoints and collateral—details coming soon.
Roots designed the key visual for INVISIBLE HABITUDES, a performance by T.H.E Dance Company, premiering in November 2024.
Roots is deeply honored and excited to collaborate with Grafunkt on their 15-year anniversary brand refresh. This partnership involves the conceptualisation of a new logotype identity and graphic language—details coming soon.
Roots is responsible for the naming, brand identity, packaging label, and poster design for Cocotre, a ready-to-drink fresh coconut product from Vietnam featuring a biodegradable straw—details coming soon.
Roots conceptualised and designed the trade show booth for Coconut&co (@cocolocosg) at SIGEP Asia 2024. Utilising food crates for both storage and partitioning, the booth was strategically structured to highlight each individual brand under Coconut&co while ensuring a cohesive and unified brand presentation.
Roots is elated to contribute a poster design for The Maple Exhibition, presented by RJ Paper, which runs from May 9th to 12th at 62A Arab Street. The posters are printed in Maple Bright 140gsm by The Gentlemen Press—details coming soon.
Roots developed a new brand identity for Astria Medical Aesthetics—details coming soon.
Co-presented by Tan Nigap Heng and W!LD RICE, DRAMA MAMA opened this week to glowing responses. Catch the exhibition from 9 March to 7 April at Funan Underground Pedestrian Link.
HUNGRY DESIGN has been selected for Distinction Award in the Taipei Design Award (臺北設計獎) 2023.
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WONDER has been selected to feature in the Asia-Pacific Design NO.19 annual.
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Jonathan is invited as one of the portfolio reviewers at Out of Office design conference in Jakarta this October.
Jonathan is invited as a juror for Branding discipline in The Crowbar Awards 2023.
COCOLOCO (Tetra Pak) is awarded Design Mark at the Golden Pin Design Award 2023.
Roots is collaborating with The Affogato Bar (formerly) to rebrand as Caffè Affogato. Stay tuned.
Roots is collaborating again with artist/photographer Tan Ngiap Heng on his latest project—Drama Mama, which consists of a publication and an exhibition beginning next year. Stay tuned.
Roots is exhibiting showcase at Macau Design Week 2022 as part of The Swap Show, organised and curated by Foreign Policy Design Group. Our thanks to FP for inviting us.
Jonathan will be giving an online talk for the APD Live broadcast, titled《在一个风和日丽的早晨》on Nov 3, 8pm(SGT).
HUNGRY DESIGN, Malt, Grain & Cane and 'A Day To Wake Up To' are selected to be featured in this year's Asia-Pacific Design (APD) annual No.18《第十八届亚太设计年鉴》.
Jonathan will be giving a lecture On Using Pause, Contradiction & Restrain for Practical Creativity at NAFA this month.
Jonathan is heading the Design Jury for the annual GONG Awards 2021 (SG).
A Day To Wake Up To and HUNGRY DESIGN are awarded Design Mark at the Golden Pin Design Award 2021 (TW). HUNGRY DESIGN is additionally selected as the finalist for Best Design award.
HUNGRY DESIGN is awarded a Wood Pencil in D&AD Awards 2021 (UK).
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A Day To Wake Up To / 我們一起醒来的那一天, by Yvonne Tham (ampulets) and published by Neighbourgoods, will be launching this Friday at Singapore Art Book Fair 2021.
Roots is collaborating with White Jacket to realign and refresh their branding with a thoughtful, minimal and flexible identity system. Documentation coming soon.
Portrait of Sok Sabay is featured in APD (Asia-Pacific Design) No.16.
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Jonathan speaks with Design360° Magazine (CN) in their latest issue No.87, on the topic of Place-making Design.
A Braun-inspired door hanger design contribution for STUCK's Covid-19 initiative.
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Roots is featured in Novum, World of Graphic Design (DE), issue 11.19.
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Jonathan is invited as one of the 9 juries for TOP 3 Topawards Asia (JP).
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Jonathan is at Shoreditch, London where D&AD Awards 2019 (UK) judging is officially underway!
Design Camp Nara: Baaku is featured on the official instagram account of Sandu Publishing (CN).
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Roots opened up the studio for the TDS Open Studio Series 2019. We thank everyone for their time and the conversations.
Roots will be opening up the studio as part of TDS Open Studio Series 2019. The tickets have been sold out.
Roots will be sharing the journey as a small independent design studio and how the studio's creative process evolves at the SEARCH book launch (MY).
Roots hosted a studio visit for Japan Package Design Association (JPDA) delegates from Tokyo (JP). The delegates include designers and representatives from major Japanese brands - Suntory, Glico, Asahi, House Food, Kao and Toyo Seikan, among others.
Roots hosted a studio visit for Japan Package Design Association (JPDA) delegates from Tokyo (JP). The delegates include designers and representatives from major Japanese brands - Suntory, Glico, Asahi, House Food, Kao and Toyo Seikan, among others.
Jonathan has been invited as one of the Book Design Juries for D&AD Awards 2019 (UK).
Portraits of Sok Sabay has been selected as Excellent Work for Tokyo TDC Annual Awards 2019 (JP).
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SG Bicentennial logo was featured in an article on The Straits Times, Top of the News segment.
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Singapore Bicentennial logo is officially unveiled today. Jonathan is interviewed by Channel News Asia (CNA) on Singapore Bicentennial.
Nanyang Porcelain, a new collection by Supermama, is officially revealed.
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Design Camp Nara: Baaku is featured in It's Nice That (UK).
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Gabriel Tan Studio is featured in Duotone by Sandu Publishing (CN).
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Roots is the partnered branding agency under J. Walter Thompson (JWT) consortium for the upcoming national commemoration campaign—Singapore Bicentennial.
Unfettered ink is awarded a Wood Pencil in D&AD Awards 2018 (UK).
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Roots designed and conducted Masterclasses for Singapore Youth Festival 2018 Logo Design Contest finalists.
Jonathan shared how the Chinese culture and heritage have influenced the contemporary aesthetics and sensibilities in communication design at Tapping Culture for Design, Shophouse & Co. and organised by DesignSingapore Council.
Anatomy of Performance is featured in LAYOUT NOW by SendPoints Publishing (CN).
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Jonathan will be sharing a session titled 'Thinking creatively inside very small boxes' at Nanyang Academy of Fine Arts (NAFA) on Nov 9.
Anatomy of Performance and Unfetttered ink are featured in APD (Asia-Pacific Design) No.13.
'NUS DID 15-year Anniversary' and 'Singapore, very old tree' are featured in APD (Asia-Pacific Design) No.12.