Flavourful Ocean
Art direction and graphic poster design for Sushi Sei, a Japanese restaurant in Jakarta, commissioned by Hakuhodo Indonesia.
Key sushi ingredients—salmon, octopus, and tuna—are abstracted into ocean wave-like forms, transforming each into a visual metaphor for the sea. This graphic treatment highlights the freshness and origin of the ingredients, reinforcing the restaurant’s dedication to premium seafood and elevating its brand presence with a bold yet refined visual identity.
