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Roots is a design consultancy driven by ideas.

At the heart of our practice lies a belief in the power of design and honest communication—shaped by an unwavering commitment to thoughtful creativity, craft, and the pursuit of what is essential and true.

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Recent & Noteworthy

SG Bicentennial — Singapore Bicentennial Branding identity for Singapore's national bicentennial commorative campaign.

A Day To Wake Up To — A Day To Wake Up To / 我們一起醒來的那一天 Publication design for a writer-artist's collection of artworks and essays inspired by MacRitchie Nature Reserve.

Nanyang Porcelain — Nanyang Porcelain Visual identity for a new collaborative porcelain label by Supermama.

COCOLOCO — COCOLOCO Brand identity and packaging design for Singapore's first raw, unprocessed coconut water brand.

HUNGRY DESIGN — HUNGRY DESIGN Visual identity and exhibition graphics for Topawards Asia's showcase of over 100 outstanding food and beverage packaging designs.

ARCO Brand identity for an IT service provider redefining bespoke solutions through refurbishment approach.

Upcoming

FLOUR — FLOUR Brand identity for a floral and spatial experiential design studio.

Grafunkt — Grafunkt Brand identity for a prominent design-centric lifestyle brand in Singapore.

Lee Wee & Brothers — Lee Wee & Brothers Brand identity for a renowned Singaporean food brand known for traditional handmade Otah.

From national campaign identity to brands at every stage of their journey, every commission we take on receives the same depth of thinking and intent. The scale varies, the attention does not.

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