O'TAH
Branding and packaging design for a contemporary reinterpretation of o'tah—a traditional local fish cake—developed for a new sub-brand by Lee Wee & Brothers.
The brand identity and visual motif present a modern take on o'tah, a dish crafted from seasoned fish paste wrapped in banana leaves and traditionally grilled or steamed. This fresh, cohesive visual language translates the heritage and craftsmanship of the classic recipe into a distinctive, contemporary expression, applied consistently across packaging and brand collateral.
