O'TAH

O'TAH

Branding and packaging design for a modern reinterpretation of the timeless otah by Lee Wee & Brothers.
Client Lee Wee & Brothers
Disciplines Branding
Graphic design
Completed in 2020
Brand photography Edwin Tan Studio
Documentation photography KHOOGJ
Awarded Tokyo TDC 2021 (JP)
—Excellent Work
O'TAH
The visual identity embraces a streamlined graphic depiction of otah, reimagined as a versatile motif that seamlessly unifies across diverse collateral, merchandise, and printed materials, ensuring the brand maintains a consistently modern appearance.
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Packaging & print materials
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