Singapore Bicentennial

SG Bicentennial

Singapore Bicentennial

Brand identity design for the Singapore Bicentennial, a nationwide campaign commemorating 700 years of Singapore’s history.

Client

Prime Minister's Office Singapore (PMO)

Services

Branding & Identity Print

In partnership with

JWT Singapore
SG Bicentennial
SG Bicentennial

The logomark is conceived as a thoughtful evolution of the SG50 emblem. Seven multi-angled polygonal rings progressively converge into the iconic red circle, symbolising Singapore’s enduring journey—from its early beginnings through centuries of transformation to its present-day identity. This visual progression pays tribute to the nation's resilience, continuity, and collective growth.

SG Bicentennial
SG Bicentennial
SG Bicentennial
SG Bicentennial
SG Bicentennial
SG Bicentennial
SG Bicentennial
SG Bicentennial
SG Bicentennial