SG Bicentennial

Singapore Bicentennial

Brand identity design for the Singapore Bicentennial, a nationwide campaign commemorating Singapore's 700-year history.
Client Prime Minister's Office Singapore (PMO)
Disciplines Branding
Graphic design
Completed in 2019
Under consortium of JWT Singapore
SG Bicentennial
SG Bicentennial
The logomark is envisioned as a thoughtful evolution of the original SG50 mark—in tribute to Singapore's 700-year history, seven concentric rings gradually smooth into the iconic red dot, symbolizing the nation's journey through challenges and resolutions across decades.
SG Bicentennial
SG Bicentennial
SG Bicentennial
Stationery & print collaterals
SG Bicentennial
SG Bicentennial
SG Bicentennial
SG Bicentennial
SG Bicentennial
SG Bicentennial
Brand identity guidelines
SG Bicentennial
SG Bicentennial
SG Bicentennial
SG Bicentennial
SG Bicentennial
SG Bicentennial