Nanyang Porcelain

Nanyang Porcelain

Nanyang Porcelain

Visual identity design for a new collaborative porcelain label by Singapore-based souvenir brand Supermama.

Client

Supermama

Services

Branding & Identity

Awarded

D&AD Awards 2020 (UK) —Wood Pencil
Nanyang Porcelain

The logo mark features custom Chinese characters, 南洋 (Nanyang), stylised to echo the silhouettes of a bowl and vase—iconic forms rooted in the region’s porcelain-making tradition. This typographic approach creates a meaningful visual link to Nanyang heritage, grounding the brand in cultural authenticity while conveying its artisanal focus through a contemporary lens.

Nanyang Porcelain
Nanyang Porcelain
Nanyang Porcelain