Singapore Bicentennial
Brand identity design for the Singapore Bicentennial, a nationwide campaign commemorating 700 years of Singapore’s history.
Client
Prime Minister's Office Singapore (PMO)
Services
Branding & Identity
Print
In partnership with
JWT Singapore
The logomark is conceived as a thoughtful evolution of the SG50 emblem. Seven multi-angled polygonal rings progressively converge into the iconic red circle, symbolising Singapore’s enduring journey—from its early beginnings through centuries of transformation to its present-day identity. This visual progression pays tribute to the nation's resilience, continuity, and collective growth.