Creative direction. Branding. Graphic design.

At a glance

Roots is an independent branding and design consultancy based in Singapore. With a keen focus on ideas, craft and sincerity, we develop meaningful and impactful design experiences for brands and businesses of all sizes.

Roots is an independent branding and design consultancy based in Singapore. We develop meaningful and impactful design experiences for brands and businesses of all sizes.

SG Bicentennial
Branding & Identity

Singapore Bicentennial

A Day To Wake Up To
Book & Publication

A Day To Wake Up To / 我們一起醒來的那一天

Nanyang Porcelain
Branding & Identity

Nanyang Porcelain

Panaplast 2023/24
Print

Panaplast 2023/24

COCOLOCO Tetra Pak
Packaging

COCOLOCO Tetra Pak

Upcoming
FLOUR
Grafunkt
Lee Wee & Brothers

Whether we’re shaping a national campaign or (re)building a brand from the ground up, we focus on crafting work that resonates—visually and emotionally. Discover how we elevate brands with ideas, clarity and craft.