Thian Huat Siang Joss Paper
Visual identity rebrand for a traditional joss paper retail store, bridging cultural heritage with contemporary design sensibilities.
Client
Services
The logotype (天發香) draws inspiration from the iconic silhouette of traditional Chinese temple roofs, subtly echoing the store’s spiritual and architectural roots. Complementing this, a graphic language influenced by religious motifs was developed to modernise the brand while preserving its cultural significance—offering a refreshed yet respectful visual identity.
