systems14
Poster design celebrating Braun’s design legacy for systems14—the first Braun design exhibition in Asia, curated by Das Programm.
Client
Das Programm
Services
Print
Curator
Das Programm
Featured in
Asia-Pacific Design No.11
Awarded
Golden Pin Design Awards 2015 (TW) —Design Mark & Best Design Shortlist
Inspired by Braun’s core principles of simplicity, harmony, symmetry, balance, and order, the poster reinterprets elements of Braun’s design language as logographic representations of the Chinese characters 東 (East) and 西 (West).
Combined, these characters form 東西, meaning “thing”—a poetic nod to the essence of Braun’s well-crafted, functional products and their enduring relevance across cultures.