Roots

Visualmind

We were engaged to rebrand Visualmind, a photography studio based in Singapore specialises in commercial photography.

Design Reflecting on the original founding motto of the studio - "What's on your mind?", we interpret the light metering tool used by photographer as a metaphor on a series of well-known historical figures in the field of art and design. This visual series become the conceptual expression of the studio's motto, and form the basis of the new visual identity.

Business Card Business cards are produced as a series as part of the rebranding exercise.