Roots

Visualmind

We were engaged to rebrand Visualmind, a photography studio based in Singapore specialises in commercial photography.

Idea Reflecting on the original founding motto of the studio - "What's on your mind?", we interpret the light metering tool used by photographer as a visual metaphor for 'reading your mind', and imposing it on historical figures in the field of art and design. This visual series become the conceptual expression of the studio's motto, and define the new visual identity.

Business Cards Business cards adopting the visual series are produced as part of the rebranding exercise.