Roots

The Way We Were

'The Way We Were' is an art initiative by MessyMsxi and Ai Wei Lua, with merchandise products produced based on original artworks by MessyMsxi based on the themes of Kampong and Trade of the 60s. This initiative is part of Singapore Memory Project. We were engaged to design the project identity, collaterals and exhibition design.

Design The project hearken back to the past and simpler lifestyle in the 60s in Singapore. As a visual statement of this, the identity logotype is right-aligned to force viewer to read in backward-flow style. This suggest the notion of looking backward in time. A single unconventional neon pink color is used to juxtapose with the illustration. It grounds the visual look of the project with a hint of contemporary presence.

Packaging In the past, old newspapers were often used as cost effective packaging materials in shops and markets. Inspired by this traditional practice, an authentic 'Singapura Times' newspaper sheet dated 1969 is designed as point-of-sale wrappers for the merchandise products.

Labels & Photography

Exhibition The merchandise products were launched in an exhibition held within National Library Building lobby. A fictional convenient shop in 60s brand is conceived to build the exhibition visual identity. With limited space and budget, our solution was to recycle discarded wooden palettes and aged them manually. These are then used as as shelves and display stands.