The Design Society Conference 2012

We were commissioned to design the branding and collaterals for The Design Society Conference 2012.

Voting Phase The theme for the conference is 'Independence', where pioneer designers and design studios voted by community in Singapore were invited to shared their independence stories. For the first part of promoting the conference, a website was designed to invite local design community to vote for the independent design studios they would like to hear in the conference. The four studios with the highest votes were invited.

Design As part of the conference identity, a tree-ring framed within Singapore landline is conceived conceptually as a device to chronologically chart design studios in Singapore since the 60s, with each studio reflects the independent spirit of their time. Conference banner, poster, ticket, programme sheets and website are produced as part of the branding.