Roots

Tappp by Swissclear Global

Tappp is a new prepaid service for digital content consumption by Swissclear Global. We were commissioned to name and design a brand identity for the service.

Idea At the core of the service are the three pillars of their digital business engagements - People, Places and Payment. The digital service is envisioned to be as simple as tapping a credit card. From this thought, we coined the memorable name 'Tappp', with the three 'p's correspond to each core pillars respectively.

We also visualised the action of "tapping" into a series of time-lapse graphic shapes as the brand mark.

Brand mark The brand mark can be easily applied consistently to new services as they are introduced to Tappp platform. It unifies present and future of the platform services with a common brand expression.