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systems14

Disciplines

Graphic

Completed in

2014

Client

Das Programm

Awarded

Golden Pin Design Awards 2015 (TW)
Design Mark
Best Design shortlist

Featured in

Asia-Pacific Design No.11

A poster design celebrating Braun Design principles for 'systems14' exhibition, the first in Asia curated by Das Programm, and produced in association with Braun.
systems14
Synopsis


西

The evolution of Chinese character logograms, in many ways, mirrors the systematic and rigorous form reduction approach in Braun Design.

By deconstructing and rearranging various Braun Design elements as typographic parts, we reconstructed a pair of Chinese characters which mean 'East' and 'West' respectively, and 'Object' as a phrase together.