Roots

Esplanade Presents | Super Japan

Presented by The Esplanades, 'Super Japan - Japanese Festival of Art' is a series of events celebrating Japanese art, cultures and performances. We were engaged to conceptualise the key visual design for the inaugural festival.

Idea The brief poses the challenge of conceiving a key visual design that is 'based on anything but the common Japanese cultural elements'. Inspired by contemporary Japanese fashion world, we conceived a series of geometric composition in unconventional color palettes as the key visual identity.

These abstract shapes juxtapose with each other in various compositions, both in motion and static forms, to create an identity system that allude to the contemporary Japanese visual culture.

Adaptation