Roots

South Central Community

We were commissioned to rebrand Bukit Ho Swee Family Service Centre as South Central Community under the new management.

Idea The new identity is conceptualised as a classic home silhouette formed by two hands. This symbolises the tenet of South Central Community where givers, receivers irregardless of social status, race, and gender come together to form a home, a community where those in need are given support and opportunities to contribute back.

A standard set of stationery consists of letterhead, envelope and business cards were developed.