South Central Community

We were commissioned to rebrand Bukit Ho Swee Family Service Centre as South Central Community under the new management.

Idea The new identity is conceptualised as a mark of two hands come together to form a classic home symbol. This symbolises the tenet of South Central Community where givers, receivers irregardless of social status, race, and gender come together to form a community, a home where those in need are given support and given opportunities to give back.

A standard set of stationery consists of letterhead, envelope and business cards were designed.