SPROUTS is a competition platform designed to uncover and develop Singapore's upcoming choreographers. We were engaged to rebrand the edition 6 of this venerable competition.
Design The branding is conceptualised to reflect SPROUTS as a growth platform by adopting a vertical typographic form. Each alphabet arranged in zig-zag formation highlights the nature of choreography, and how SPROUTS functions as a platform for participants to leave their mark and springboard their choreographic career. An open-call invitation flyer with a poster on the flip side is designed for the public.
Open-call poster / flyer The open-call information are meticulously laid out and typeset with care in large sheet format folded as a flyer, as well as a poster on the flip side.