Roots

SPRMRKT

We were engaged to rebrand SPRMRKT, a bistro that is part food, retail and art that emphasises on good food made from market-fresh and seasonal produce with its menu refreshed every 4 months.

Idea SPRMRKT is a disemvowelled word of 'SUPERMARKET'. The logo is redesigned with an emphasis on readability of the name, by strategically placing an underscore mark as a visual aid to the word seperation.

Existing prefab packaging are refreshed with new labels designed to focus on functionality and simplicity. To further revamp SPRMRKT brand look, the bistro food is strategically utilised in collateral design as the primary brand image.

Brand posters Eschewing the peripheral illustration approach in the old branding, we liven up the identity with set-up photography to celebrate the fresh seasonal ingredients used and the bistro's grounded approach to food quality.