Roots

SPRMRKT

We were engaged to rebrand SPRMRKT, a bistro that is part food, retail and art that emphasises on good food made from market-fresh and seasonal produce with its menu refreshed every 4 months.

Design SPRMRKT is a disemvowelled word of 'SUPERMARKET'. The logo is redesigned with an emphasis on readability of the name, by strategically placing an underscore mark as a visual aid to the word seperation.

Existing prefab packaging are refreshed with new labels designed that focus on functionality and simplicity. To further revamp SPRMRKT brand image, we reemphasise food as the primary brand communication.

Brand posters Eschewing the peripheral illustration approach in the old branding, we liven up the identity with set-up photography to celebrate the fresh seasonal ingredients used and the bistro's grounded approach to food quality.