Roots

24th Singapore International Film Festival

Singapore International Film Festival (SIFF) is the largest and longest-running film event in Singapore, focusing on showcasing international films and be a platform for best of Singapore cinema. We were engaged to design the festival visual identity and website.

Festival Identity The long title of the festival is framed with rows of simple black bars. These bars are reminiscent of film stripes and are highly abstracted, giving the visual identity a distinct and contemporary look.

Website The identity is further adapted into a grid system for the website. Vertical grid is flexibly juxtaposed with row of visual elements to create varied layouts with arresting visual contrast.