Pupsik Studio

Pupsik Studio is a Singapore online store specialising in baby and nursing products. We were engaged to redesign their identity logo.

Idea The letterform 'i' of the logotype is reshaped to resemble the silhouette of a toddler. The visual pun is as entertaining upon realisation as it is relevant to the brand. With soft pink as the primary color, the identity exudes the warmth and delight of motherhood.

Identity graphics A sense of playfulness is captured within these graphic shapes inspired by the common shape-in-hole baby toy.