Pet me, Pet me, Look at me, Love me
Presented by The Arts House, 'Pet me, Pet me, Look at me, Love me' is an exhibition exploring relationship between words and images by conceptual photographers Lavender Chang and Liana Yang. We were engaged to design the exhibition logotype title and catalogue.
Idea The logotype is deliberately designed with austere typographic treatment to avoid any specific representation or dramatisation of subject matters of the exhibition. By carefully arranging the type areas, they look minimal yet distinctive, and elicit a quiet sense of visual rhythm.
As the conception of the exhibition lies in exploring the role of literary expressions within the photography art, all visual images in the catalogue are deliberately removed, and each are described with written word in place instead. This includes the artists' portraitures. The result is a catalogue that bravely engages and challenges the audience to explore the exhibition in textual perspective.
A picture is worth a thousand words, and vice versa.