Paint with Panaplast
We were engaged to conceptualise a visual campaign to introduce the new collections in Panaplast Collection 2017/18.
Design The idea of the visual campaign essentially grew out of the product itself. By substituting the paint with Panaplast laminates, we produced a series of imagery that would intrigue viewers. Observable details such as thickness or surface textures on the 'paint' play on the viewer's intuition to suggest otherwise.