Roots

Durian / Coconut / Pineapple

A series of three posters designed for 'Makanlah Buah-Buahan Tempatan' (Let's Eat Local Fruits), an exhibition celebrating Malaysia local fruits through art and design.

Design Pared down to the simplest form and material, each of these posters consists of only the name of the local fruits in Chinese characters. These characters are composed of paper cuttings on dual-layered color papers that are reminiscent of the fruits' skin and flesh. These textural qualities immediately evoke the familiar memories of the local fruits in viewer's mind.