'Light&Life' is a joint photography competition organised by National Geographic Live (NatGeo Live) and Nanyang Technological University (NTU). It aims to encourage members of the NTU community to contribute creative photographic works using or creating light as the core theme. We were engaged to design the competition identity, collaterals and winner's exhibition.
Idea The visual identity takes cues from the saying 'Where there is light, there is life.' Serving as a conceptual counter to a visual subject, the design solution takes on a pure typographic approach throughout - by filling up a space with 'light', 'life' is seen.
Certificate envelope The certificate envelope is conceptualised to resemble a typical photo papers pack. The experience of opening the envelope pack and reaching for the certificate is designed to reminiscent the excitement one felt when processing a photographic print in black room for the first time, an nostalgic impression familiar to almost all photographers.