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John Mead Dance Company

Disciplines

Branding
Graphic
Website

Completed in

2014

Client

John Mead Dance Company

URL

johnmeaddanceco.com

Awarded

Tokyo TDC Annual Awards 2016 (JP)
Selected In-Book

Golden Pin Design Awards 2015 (TW)
Design Mark

Gong Show 2014 (SG)
Bronze

Featured in

Asia-Pacific Design No.11

John Mead Dance Company (JMDC)is known for its acclaimed dance performances. Formerly known as MI Arts, we have helped to refresh and strengthen its brand image when the studio changed its name formally.
John Mead Dance Company
Synopsis

At the core of JMDC is the 'dance company' — a synergistic cast of creative dancers. With this insight, we created an expressive visual identity system — a group of alphabets from the logotype in perpetual choreographed motion, that easily evoke the delight of a company of dancers. This allow the logo to changes its geometry layout everytime it is applied.

John Mead Dance Company
Stationery
John Mead Dance Company
John Mead Dance Company
John Mead Dance Company
John Mead Dance Company
John Mead Dance Company
Poster
John Mead Dance Company
Website