Roots

Gabriel Tan Studio

Gabriel Tan Studio is the newly formed eponymous studio of Gabriel Tan, an industrial designer working in between Singapore, Barcelona, and New York. We were engaged to conceptualise an identity system for the studio.

Idea Gabriel's work spans across the disciplines of product, spatial and interior. We devised a color gradient system that is simple and visually striking to represent this cross disciplinary nature. Each studio staff personalises a unique duo-tone gradient as their individual colors to be used in business cards and studio stationery.

This system allows the studio identity to expand as it grows.