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Durian / Coconut / Pineapple

Disciplines

Graphic

Completed in

2011

Client

'Makanlah Buah-buahan Tempatan' Exhibition

Awarded

D&AD Awards 2012 (UK)
Wooden Pencil

Gong Show 2012 (SG)
Bronze

We conceived and designed a series of three posters for 'Makanlah Buah-Buahan Tempatan' (Let's Eat Local Fruits), an exhibition celebrating Malaysia local fruits through art and design.
Durian


Durian / Coconut / Pineapple
Synopsis

Each poster represents a local fruit in Chinese characters. These characters are made of paper-cut on dual-layered color papers. By way of the shapes of the paper cuts, and color combinations pared down to their simplest forms, these textural treatments reminiscent of the skin and inner flesh of the fruits, and intuitively evoke the familiar memories of these local fruits in audiences' mind.

Durian / Coconut / Pineapple
Coconut


Durian / Coconut / Pineapple
Durian / Coconut / Pineapple
Pineapple


Durian / Coconut / Pineapple
Durian / Coconut / Pineapple