Roots

DOOR to ASIA 2015: Ishiwata Shoten

DOOR to ASIA is a design residency programme by Japan Foundation. Its goal is to help local businesses affected by the Tsunami 2011 in Tohoku region through design. Six design agencies from South East Asia were invited to participate.

Idea As the representative designer from Singapore, we were tasked to collaborate Ishiwata Shoten. Known for their sustainable sharkfin products and milky oyster sauce, our brief was to propose design solutions to introduce Ishiwata Shoten's milky oyster sauce to Singapore market.

Our proposal, which consists of product brand identity, packaging and collateral design, was developed over a 3-day period after a week of research and on-site visitation with the Ishiwata Shoten.

Website An educational website is mocked up and proposed as part of a wider marketing strategy. The website exposes, previously not known, many common household products and food that are made from / or contain traces of shark, as a first phrase strategy to educate public on sustainable shark consumption.