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2019

November 2019

Citra Pariwara 2019 (ID)

Our collaboration with Hakuhodo Indonesia, 'Flavourful Ocean' for Sushi Sei, has been awarded a total of 1 Gold, 7 Silvers and 2 Bronze at Citra Pariwara 2019 in Jakarta. Citra Pariwara is an annual advertising festival and award show held in Indonesia.

Our heartist congratulation to Hakuhodo Indonesia!

View work

— Recognition
Flavourful Ocean
October 2019

Prism of Truth《眾相》

We've designed the latest key visual for ‘Prism of Truth《眾相》’, a mixed-media participatory production by GroundZ-0 原。空间, and commissioned by The Esplanade for Huayi - Chinese festival of Arts 2020. Tickets are officially on sale now.

Art direction & design : Jonathan Yuen (Roots)
Photography : Crispian Chan (Crispi Photos)
Client : The Esplanade

Online ticket

— Work
Prism of Truth
October 2019

OPEN PAGE - The Art Of The Creative Process (HK)

‘Unfettered ink’ has been selected to exhibit in 'OPEN PAGE - The Art of The Creative Process' at Hong Kong Design Centre’s new design landmark, the Design Spectrum @ 7 Malloy Street from 11 Oct till 17 Nov.

Curated by Amy Chow, the exhibition focuses on good editorial, material, form, format and finishes in Asian editorial design. We are humbled to have the project being selected as part of the showcases.

Exhibition info   View work

— Exhibition, Recognition
Unfettered ink
October 2019

Studio featured in Novum, World of Graphic Design (DE)

Roots is featured in Novum, a long-running graphic design magazine based in Germany, issue 11.19.

Purchase online

Photo by Novum magazine
— Publication feature
Novum magazine
September 2019

Graphic designer wanted

We are looking for a light to mid weight designer to join the studio. Multidisciplinary skillset is desirable.

Please kindly note that not all enquiries will be responded due to time constraint but we always appreciate every resume we've received.

Send Portfolio

— Announcement
Graphic designer wanted
August 2019

Design Rising in Southeast Asia (CN)

Jonathan contributed a small essay of his personal view on graphic design, its environment, and the communities in Singapore and Southeast Asia at large as part of the 180° Feature in the new Design 360° Magazine issue 82.

— Publication feature
design360
August 2019

AD STARS 2019 (KR)

Our collaboration with Hakuhodo Indonesia, 'Flavourful Ocean' for Sushi Sei, has been awarded a Silver and a Bronze in AD STARS 2019, held in Busan, South Korea.

Concept : Hakuhodo Indonesia
Art direction & design : Jonathan Yuen (Roots), Hakuhodo Indonesia
Illustration : Jonathan Yuen (Roots)
Client : Hakuhodo Indonesia, Sushi Sei

View work

— Recognition
Flavourful Ocean
August 2019

da:ns festival 2019

We spotted our latest key visual design for this year da:ns festival 2019 is being adapted across the board at Esplanade. Look out for more details soon.

— Work
da:ns festival 2019
July 2019

Opening Specials at 8 by Bottles&Bottles

Check out the Opening Specials at 8 by Bottles&Bottles (Changi Airport Terminal 3, #B2-51A) from now until 31st Aug.

— Highlight
8 by Bottles&Bottles
July 2019

8 by Bottles&Bottles

8 by Bottles&Bottles is a new wines and spirits retail concept store that has just soft-launched at Changi Airport Terminal 3 (#B2-51A). Roots conceptualised and designed the new brand identity, in collaboration with Wynk Collaborative for the store spatial design.

Our congratulation to our client at Bottles&Bottles!

Branding, art direction & design : Jonathan Yuen (Roots)
Spatial design : Wynk Collaborative
Client : Bottles&Bottles

— Work
8 by Bottles&Bottles
May 2019

TOP 3 Topawards Asia (JP)

Jonathan is invited as one of the 9 juries for TOP 3, a special edition to commemorate 3rd anniversary of Topawards Asia. Three stunning packaging designs were deliberated and selected as the TOP 3 from 115 featured entries on Topawards Asia between April 2018 to March 2019.

Congratulation to all the winners!

View TOP 3 & shortlists

— Jury
Topawards Asia
May 2019

'Portraits of Sok Sabay' recognised in D&AD Awards 2019 (UK)

‘Portraits Of Sok Sabay’ is awarded a Wood Pencil at D&AD Awards 2019 last night. We are extremely thankful for the recognition.

Art direction & design : Jonathan Yuen (Roots)
Photography : Stefen Chow (Stefen Chow Studios)
Client : Francois de Moulliac, Sok Sabay
Printer : Dominie Press

View work

— Recognition
Portraits of Sok Sabay
May 2019

D&AD Awards 2019 Judging (UK)

We are at Shoreditch, London where D&AD Awards 2019 judging is officially underway! We are incredibly humbled and excited to be among the industry giants here, but more importantly, there are over 230 entries in Book Design category to sift through. Time to get to work.

Photo by D&AD Japan
— Jury
D&AD 2019
May 2019

Feature by Sandu Publishing (CN)

'Design Camp Nara: Baaku' is featured on the official instagram account of Sandu Publishing.

View post

—; Publication feature
Baaku
April 2019

TDS Open Studio Series 2019

Our sincere thanks to all who had taken their time to attend our open studio tour! It was a pleasure to meet with all of you, and we very much enjoyed the conversations, and answering some sharp questions.

— Highlight
TDS Open Studio
April 2019

'DOOR to ASIA Experience Sharing' in Malaysia (MY)

We will attending 'DOOR to ASIA Experience Sharing' in Malaysia as one of the invited speakers, where we will talk about the collaboration with Ishiwata Shoten, and our experiences of the design residency programme in general. The event will be held at The Japan Foundation, Kuala Lumpur on April 28.

This sharing event also include past participated designers from Philipines and Malaysia. Admission is free, with limited seats available. Please RSVP today if you're interested.

RSVP

Image by DOOR to ASIA
— Talk
DOOR to ASIA
April 2019

TDS Open Studio Series 2019 — Studio Roots

Curated by The Design Society, Roots is delighted to host an open studio tour for TDS Open Studio Series 2019 on May 3, 7pm onwards. Participants will get to visit our studio, and engage in direct conversations with us. We will be sharing our experiences in running the studio, our creative processes, and some behind-the-scenes valuable lessons we've leant.

Only limited spaces are available. You are encouraged to check out the early-bird ticket if interested.

Update: April 13 — All early-bird and regular tickets are sold out.

Image by The Design Society
— Collaboration
TDS Open Studio
April 2019

O'TAH at Jewel Changi Airport

O'TAH is a new concept brand by Lee Wee & Brothers, focusing on new and contemporary snack food using the traditional otah as the base ingredient. Roots has conceptualised and designed the brand identity, collaterals, packaging and spatial graphics for the new stall at Jewel Changi Airport, Basement, #B2-241.

See you there!

Branding, art direction & design : Jonathan Yuen (Roots)
Spatial design : LAANK
Client : Lee Wee & Brothers

View work

— Work
O'TAH
April 2019

Sharing session at SEARCH book launch (MY)

SEARCH is a visual documentation book, curated and published by our friends at LIE, showcasing over 40 design studios in South-East Asia countries. The book will be launched on April 27, 2019 at APW Bangsar, Kuala Lumpur. Several featured design studios from Malaysia, Singapore, Philipines and Thailand are invited to share insights on running a design studio.

Roots will be sharing our journey as a small independent design studio, and how our creative process evolves over the years.

See you there!

Image by LIE
— Talk
SEARCH book launch
March 2019

Adfest Awards 2019 (TH)

Our collaboration with Hakuhodo Indonesia, 'Flavourful Ocean' for Sushi Sei, has been awarded Silver in Adfest Awards 2019 under Design - Poster series.

Concept : Hakuhodo Indonesia
Art direction & design : Jonathan Yuen (Roots), Hakuhodo Indonesia
Illustration : Jonathan Yuen (Roots)

View work

— Recognition
Flavourful Ocean
March 2019

Sharing at Go-Jek HQ Creative Labs (ID)

As an invited luminary guest, Roots gave a creative sharing session on the studio design process and challenges using real world projects as anecdotes to a crowd of designers from Go-Jek Creative Labs in Jakarta, organised by Adobe SEA.

This is followed by an intense 3-hr creative jam where teams collaborate to conceptualise a full breadth of pitch proposal on the challenge theme of social impact by Go-Jek.

— Talk
Thinking Creatively
March 2019

Systems14 Redux

It has been five years since our poster design for system14 was exhibited in Beijing. We wanted to take this anniversary as an opportunity to revisit and refresh the poster, while maintaining the original idea of Chinese typographic logogram execution.

The new redux poster comes in a series of three.

View work

— Work
systems14 redux
February 2019

Japan Package Design Association (JPDA) Delegate studio visit

Roots is honoured to host a studio visit for JPDA Delegates from Tokyo (Japan) on February 14. The delegates include designers and representatives from major Japanese brands - Suntory, Glico, Asahi, House Food, Kao, Toyo Seikan and many others.

Using studio work as case studies, Roots moderated the exchanges and conversations on promoting understanding in intercultural design, and trends in creativity globally.

— Highlight
JPDA
January 2019

Wonderland Botanicals

'Something wonderful is about to happen.' Wonderland Botanicals is a new online floral and botany brand designed by Roots.

Branding, art direction & design : Jonathan Yuen (Roots)
Photography : Jovian Lim
Illustration : Julia Liu
Client : Wonderland Botanicals

View work

— Work
Wonderland Botanical
January 2019

Book Design jury for D&AD Awards 2019 (UK)

Jonathan has been invited as one of the Book Design Juries for D&AD Awards 2019.

The prestigous annual design and advertising award and festival will be held in London, with judging scheduled to take place between 16 to 20 May at Old Truman Brewery. The entry submission is opened now, so submit your best work!

— Jury
D&AD 2019

2018

December 2018

Tokyo TDC Annual Awards 2019 (JP)

Good news to cap off the year - 'Portraits of Sok Sabay' has been selected as 'Excellent Work' in Tokyo TDC Annual 2019.

This book shares the equal credit with all 34 individuals of Sok Sabay, fantastic portraitures captured soulfully by Stefen Chow, Marie who is the pillar of Sok Sabay, and last but not the least, Francois de Moulliac, who made this project possible.

Art direction & design : Jonathan Yuen (Roots)
Photography : Stefen Chow (Stefen Chow Studios)
Client : Francois de Moulliac, Sok Sabay
Printer : Dominie Press

View work

— Recognition
Tokyo TDC
December 2018

Singapore Bicentennial logo featured in The Straits Times

SG Bicentennial logo was featured in an article on The Straits Times, December 4, pg. A4 at 'Top of the News' segment. We are extremely grateful for the exposure of the identity work on national level.

View work

— Publication feature
Singapore Bicentennial
December 2018

Channel News Asia (CNA) interview on Singapore Bicentennial

Jonathan is appearing in a short interview together with SG Bicentennial Office on CNA.

Channel News Asia, 3 Dec, 10pm

Singapore Bicentennial logo is officially unveiled today. Roots, as part of JWT consortium on this project, is responsible for conceptualising and designing the identity logo.

— Interview
Singapore Bicentennial on CNA
November 2018

Nanyang Porcelain

Our work for Supermama is officially revealed - Nanyang Porcelain.

This label is a new collection by Supermama, focusing on porcelain designed in collaboration, and made with Japanese craftmanship. Roots conceptualised and designed the label identity.

Branding, art direction & design : Jonathan Yuen (Roots)
Client : Supermama

View work

Photo by Supermama
— Work
Nanyang Porcelain
November 2018

'Baaku' featured in It's Nice That (UK)

'Design Camp Nara: Baaku' is featured in our favourite design site - It's Nice That. Many thanks to Jyni Ong from It's Nice That for the wonderful feature article.

View article

— Publication feature
It's Nice That
October 2018

Talk session at Group TRON Creative Day in Taipei (TW)

Group TRON, one of the largest advertising networks in Taiwan, has invited Roos to give a sharing session at their annual Group TRON Creative Day. This one-day event, held in Taipei annually, invites speakers from China, Korea, Thailand, Singapore and Europe to exchange and share creativity in the fields of social, culture, technology and design.

Jonathan will be giving an edition of "Thinking Creatively Inside Very Small Boxes" for the talk, exploring the values and boundaries of creativity in running a small independent design studio.

View work

— Talk
Thinking Creatively
July 2018

Duotone by Sandu Publishing (CN)

Duotone, by Sandu Publishing, explores the creative and dynamic use of two-tone palette in graphic design. 'Gabriel Tan Studio' is one of the featured projects in this book.

Many thanks to Sandu Publishing for the feature.

View work

Photo by Sandu Publishing
— Publication feature
Duotone
June 2018

Branding agency for Singapore Bicentennial

It is official now. Roots is the partnered branding agency under J. Walter Thompson (JWT) consortium for the upcoming Singapore Bicentennial.

Collaborating with SG Bicentennial Office and JWT, we are conceptualising and designing the brand identity for the national campaign, that will be running throughout 2019 reflecting on our rich past of 700 years.

— Work
Singapore Bicentennial
April 2018

Unfettered ink recognised in D&AD Awards 2018 (UK)

'Unfettered ink: The Writings of Chen Chong Swee' has been awarded Wood Pencil in the prestigious D&AD Awards 2018, under the category of 'Culture, Art & Design Books' in Book Design.

Congratulate our client National Gallery Singapore!

Art direction & design : Jonathan Yuen (Roots)
Design : Pamela Ang (Roots)
Client : Genevieve Ng (National Gallery Singapore)
Printer : Dominie Press

View work

— Talk
D&AD 2018
March 2018

Masterclasses for Singapore Youth Festival 2018 Logo Design Contest finalists

We are honored to be invited by Ministry of Education Singapore to conduct masterclasses for the Singapore Youth Festival 2018 Logo Design Contest finalists.

These one-time masterclasses introduce established logo design process, and are designed for students from primary education and junior college with the curriculums focus on finding narratives and ideas for their logos.

View work

— Lecture, Workshop
SyF Masterclass
January 2018

Tapping Culture for Design

We shared how the Chinese cultural and heritage have influence the contemporary aesthetics and sensibilities in our communication design last week. The talk session, curated by Shophouse & Co. and organised by DesignSingapore Council, was hosted in National Design Center.

Our sincerest thanks to Shophouse & Co. for inviting us.

— Talk
Tapping Culture for Design

2017

November 2017

LAYOUT NOW by SendPoints Publishing (CN)

"Anatomy of Performance" has been selected as one of the featured study cases to illustrate principles in grid layout, proportion of visual elements, space and typography.

Many thanks to SendPoints Publishing for the showcase.

Art direction & design : Jonathan Yuen (Roots)
Spatial design : Jonathan Yuen (Roots)
Photography : Tan Ngiap Heng
Client : Tan Ngiap Heng, The Art House

View work

— Publication features
LAYOUT NOW
November 2017

Thinking creatively inside very small boxes

Our creative director will be giving a talk on Nov 9 at Nanyang Academy of Fine Arts (NAFA).

His topic, “Thinking creatively inside very small boxes”, will draw on the experience from many challenging client projects the studio has worked on over the years, how we maneuvered within tight spaces and what we've learnt out of these.

— Lecture
November 2017

Golden Pin Design Awards & Design for Asia Awards (TW)

"Unfettered ink: The Writings of Chen Chong Swee" has been recognised at this year Golden Pin Design Awards (Design Mark) and Design for Asia Awards 亞洲最具影響力設計獎 (Merit Award).

Art direction & design : Jonathan Yuen (Roots)
Design : Pamela Ang (Roots)
Client : Genevieve Ng (National Gallery Singapore)
Printer : Dominie Press

View work

— Recognition
Unfettered ink
November 2017

APD (Asia-Pacific Design) No.13

"Anatomy of Performance" and "Unfetttered ink: The Writings of Chen Chong Swee" have been selected to be published in the annual APD (Asia-Pacific Design) No.13.

View anatomy of performance
View unfettered ink

Photo by Sandu Publishing
— Publication features
APD No.13
October 2017

Design Camp Nara: Baaku (JP)

Our creative director Jonathan was invited as one of the three designers from Asia to participate in Design Camp Nara in Japan.

The residency programme ran from 11th to 20th October. It involved a short homestay with a local poultry farm family in Nara prefecture, and conceived a design proposal for the business over a 3-day period at the end of the programme.

View work

— Work
Baaku
August 2017

Designed To Celebrate

We are thrilled to have the opportunity to share with journalist Natasha Zachariah on our notebook design for Notebook Vol.2: Inkling project, curated and sponsored by Dominie Press.

The article was published in The Straits Times' Life section on 5 Aug, Saturday.

View work

— Collaboration, Publication features
Notebook Vol.2: Inkling
July 2017

Paint with PANAPLAST

Working with PANAPLAST again this year, we conceived a series of new visuals as part of the campaign effort to launch the new timber collections.

Art direction & design : Jonathan Yuen (Roots)
Photography : Khoo Guo Jie (Studio Periphery)
Client : PANAPLAST

View work

— Work
Paint with PANAPLAST
March 2017

An interview with The U Press

"I see technology as a tool, I think it’s how we apply our intellect that pushes things forward. Technology will always make our jobs easier, but not necessarily better."

We spoke with The U Press on our collaboration with UNIQLO Singapore in Project 10 Minutes segment. Grab your copy today.

Photo by The U Press
— Publication features
The U Press interview
January 2017

UNIQLO x Roots at SingaPlural 2017

Roots is collaborating with UNIQLO Singapore in this year design festival SingaPlural 2017.

Treading the fine lines between the fields of story-telling, branding & identity, product design and installation, 'Humidifier' is conceived based on the innovative clothing technology AIRism by UNIQLO.

Concept, art direction & design : Jonathan Yuen (Roots)
Curator : BLACK Design
Client : UNIQLO (Singapore)

View work

— Collaboration, Exhibition
UNIQLO Humidifier

2016

November 2016

APD (Asia-Pacific Design) No.12

"NUS Division of Industrial Design 15-year Anniversary", and "Singapore, very old tree" have been selected to be published in the annual APD (Asia-Pacific Design) No.12.

— Publication features
APD No.12
October 2016

Smart Bus Stop in The Straits Times, Life

We shared with journalist Natasha Zachariah a future bus stop design we've envisioned — bus stops that are conceptualised to link with national Meteological Services for geo-weather data. With that information, these shelters will always have their roofs automatically aligned to face against the Sun to provide maximum cover for passengers underneath.

The article, together with other exciting ideas from creatives in the industry, was published in The Straits Times' Life section on 15 Oct, Saturday.

Read article

— Publication features
Smart Bus Stop
October 2016

Gong Show 2016 - Design jury

We are delighted to announce that our Creative Director, Jonathan Yuen, has been invited to serve as one of the juries in Design category for this year Gong Show 2016.

The judging will take place in the early month of November.

— Jury
The Gong Show 2016
September 2016

Underscore Presents - MUJI Living in a Garden City

Celebrating the new expansion of MUJI store at ION Orchard, 'MUJI Living in a Garden City', presented by Underscore, is an exhibition exploring MUJI roles in Singapore urban living.

We are thrilled to be invited as one of the 18 creatives to reimagine, repurpose and reinterprete an existing MUJI product. A documentation of our 'self-aging sticky memo' product will be published soon.

— Collaboration, Exhibition
MUJI Living
July 2016

The Crowbar Awards 2016 — Head of Jury, Design

Our Creative Director Jonathan Yuen has been invited to serve as the Head of Jury in Design category for this year The Crowbar Awards 2016.

The judging took place in the month of July, and the results will be announced during an award ceremony on 19 August 2016.

— Jury
The Crowbar Awards 2016
June 2016

Tokyo TDC Awards 2016 exhibition (JP)

'John Mead Dance Company' is currently exhibiting at the Tokyo TDC Awards 2016 exhibition, which is held at Ginza Graphic Gallery in Tokyo from 3 till 27 June.

"The exhibition presents a total of 158 works including the award-winning and nominated works and works which won high marks at the primary selection."

More info

— Recognition, Exhibition
John Mead Dance Company
June 2016

Talk at Nanyang Polytechnic

Jonathan was invited to host a talk session at Nanyang Polytechnic on June 30.

Speaking to a hall of student from year 1 to 3, he shared the studio naturally chaotic design processes and resulting work throughout the years, how cross-polination of different disciplines and parties including client, as part of the creative process to push the studio work forward.

— Lecture
Nanyang Polytechnic
February 2016

Talk at SingaPlural 2016

Jonathan will be sharing a discussion session together with Alvin Tan (PHUNK), moderated by Justin Zhuang (In Plain Words) in the coming March 9, at SingaPlural 2016.

He will be sharing his creative processes from a few of his work that explore the intricate interplay between our senses of visual, touch and memory, and how these linked experiences are form of creative ideas.

This session is part of the general admission of the festival.

Get ticket

— Lecture
SingaPlural 2016

2015

December 2015

Tokyo TDC Annual Awards 2016 (JP)

Christmas presents came early to the studio. We are thrilled to announce both 'systems14' and 'John Mead Dance Company' have been selected to be included in Tokyo TDC Annual Awards Book 2016.

— Recognition
Tokyo TDC 2016
October 2015

Golden Pin Design Award 2015 — Finalist for Best Design (TW)

After a rigorous Final Selection, we are delighted that 'systems14' is one of the finalists for this year Golden Pin Design Award 2015 Best Design category.

The Final Selection jury, chaired by renowned Japanese designer Naoto Fukasawa, had selected 57 finalists from the 565 Design Mark winners. The winners of Best Design will be announced in December 10.

View work

— Recognition
systems14
September 2015

Golden Pin Design Award 2015 — Design Mark (TW)

Our projects, 'John Mead Dance Company' and 'systems14', have successfully went through primary and secondary judging rounds to receive the Golden Pin Design Award 2015 — Design Mark out of 1964 entries globally.

These two works will now be part of the Final Selections for the coveted 'Best Design' award, to be announced in December.

View John Mead Dance Company
View systems14

— Recognition
Golden Pin Design Award 2015
May 2015

Lecture in Kaohsiung, Taiwan (TW)

Our creative director is invited to give a lecture talk at Shu-Te University in Kaohsiung, Taiwan.

The lecture, titled The Old in The New, The New in The Old', explores the core tenets and principles of Roots, and how they guide the creative output emphasising on idea that is about clarity, insight and timelessness in this digital age of immediacy and obsolescence.

— Lecture
Kaohsiung
March 2015

Let The Papers Sing To You

Collaborating with Victor Low (Affixen) and Edwin Toh (Garage Interactive), Roots conceptualised and designed an interactive installation called 'Let The Papers Sing To You' as part of the creative showcase in the SingaPlural 2015 Festival.

This installation explores the unique experiences of tactile and sound sensory of papers. "Let The Papers Sing To You" is now exhibiting from 10 - 15 March, 11am - 10pm at SingaPlural, 99 Beach Road.

Concept, art direction & design : Jonathan Yuen (Roots)
Programming : Edwin Toh (Garage Interactive)
Sound design: Victor Low (Affixen)
Sponsor : RJ Paper
Special thanks :
Jeanette Lim
Yi Shan Xie
Ezra Tham
John Nursalim
Ryan Len

View project

— Exhibtion, Collaboration
Let The Papers Sing To You
February 2015

Conversation with Outofstock

Jonathan Yuen had a casual conversation with Wendy, Gabriel and Gustavo from Outofstock on the topic of starting out in the industry, published in Cubes Singapore issue 72 - 'In Conversation' segment.

We have always admire the work of Outofstock, so it was a real privilege to share and learn much from the conversation with them.

— Publication features
CUBE

2014

December 2014

Bountiful on The Straits Times

'Bountiful' is one of the objects featured in The Straits Times, Life! section (20 December 2014).

— Publication features
Bountiful
December 2014

Everyday Objects — Bountiful

We collaborated with FARM to conceptualised and designed an object - 'Bountiful' for the Everyday Objects series. Launched by FARM, Everyday Objects project produces 40 inventive and functional products by 40 local artists and designers for everyday use.

It is now available for sale at Singapore Art Museum and The FARM Store online.

Visit site

— Collaboration
Bountiful
December 2014

Perspective Interview (TW)

'Perspective' published an interview with creative director, Jonathan Yuen.

'Perspective' is part of Golden Pin Design Award, featuring many profiles and insightful interviews of designers on designing for Chinese-speaking market.

Read Article

— Publication features
Perspective Interview
November 2014

Systems14 (DE / CN)

Roots is honored to be invited as one of the twenty-four Asian designers to produce a poster on Braun Design for 'systems14'. The exhibition is curated by Das Programm and produced in association with Braun. This edition of systems14 will be exhibiting in Beijing at Walter Knoll from Nov 21 - Dec 5.

Art direction & design : Jonathan Yuen (Roots)
Client :systems14 (das programm)

View Project

— Exhibition
systems14
September 2014

Gong Show 2014

Roots is delighted to receive Bronze medals for 'John Mead Dance Company' and 'Xmas (Business) Card' in the Gong Show 2014.

View work

— Recognition
John Mead Dance Company
January 2014

Makanlah Buah-Buahan Tempatan — Singapura

We are excited to announce our first collaboration with studio LIE to bring in 'Makanlah Buah-Buahan Tempatan' for a Singapore edition!

Supported by Underscore, this edition is exhibiting as part of The U Factory at Gillman Barracks from 18 — 22 January and feature works of 10 artists/designers from each country that include prints, sculptures, short film, video reels, and potted plants.

We would like to sincerely thank everyone, families and friends who have come and supported us on the crowded opening night!

— Exhibition
Makanlah Buah-Buahan Tempatan

2013

September 2013

Gong Show 2013

Roots is delighted to receive a Bronze medal for <craig> identity work in the Gong Show 2013.

Concept, art direction & design : Jonathan Yuen (Roots)
Client :Craig Neo

View work

— Recognition
Craig
September 2013

Kancil Awards 2013 (MY)

We are delighted to announce that our Creative Director, Jonathan Yuen has been invited to serve as one of the Cyber jury members in Malaysia prestigious advertising and design award — Kancil Awards 2013.

Jonathan will be judging in Kuala Lumpur from 15 - 18 October.

— Jury
Kancil Awards 2013
March 2013

New studio address

We are delighted to announce that Roots has relocated to a much larger, brighter and healthier studio space.

Our new address is:
80 Playfair Road, #07-18 C
Singapore 367998

— Highlight
Kapo Factory Building
January 2013

Creative Cultures — The Singapore Showcase

We are very honored to be one of the studios featured in Creative Cultures — The Singapore Showcase.

Curated by Yoichi Nakamuta and designed by Underscore (Hjgher), the publication showcases more than 100 individuals and studios across various creative fields in Singapore.

— Publication features
Creative Cultures

2012

November 2012

Bronze in Gong Show 2012

We are honored to receive a Bronze medal for our hand-crafted poster Series - 'Durian / Coconut / Pineapple' from this year Gong Show 2012, under Poster Design category.

View work

— Recognition
Durian, Coconut, Pineapple
October 2012

APD (Asia-Pacific Design) No.8

Our project "Visualmind", "Hidden" and "The Design Society Conference 2012" are selected to be published in the annual APD (Asia-Pacific Design) No.8.

— Publication features
APD No.8
September 2012

The Gong Show 2012

Roots are delighted to announce that our Creative Director, Jonathan Yuen has been invited to serve as one of the Digital jury members for The Gong Show 2012, formally known as Singapore Creative Circle Awards.

— Jury
The Gong Show 2012
April 2012

D&AD Awards 2012 (UK)

'Durian / Coconut / Pineapple' poster series is awarded Wood Pencil for D&AD 2012, under Posters (Graphic Design) category.

Concept, art direction & design : Jonathan Yuen (Roots)
Client : MBBT

View work

— Recognition
Durian. Coconut. Pineapple
February 2012

Cannes Lions 2012 (FR)

Roots are delighted to announce that our Creative Director, Jonathan Yuen has been selected as one of the Cyber Lions jury members for the Cannes Lions International Festival of Creativity 2012, representing Singapore alongside other industry veterans, and will be judging in Cannes from 14 - 20 June.

— Jury
Cannes Lions 2012

2011

December 2011

Independence

We are honored to be invited as one of the three speakers to share our experiences in running our own outfit at The Design Society - Sessions:05 last evening.

— Lecture
Independence
September 2011

Makanlah Buah-Buahan Tempatan (MY)

Roots is invited to participate in "Makanlah Buah-Buahan Tempatan", an exhibition celebrating Malaysia local fruits through art and design. As a response, we've designed a series of three papercut-only posters, titled "Durian / Coconut / Pineapple".

View work

— Exhibition
Makanlah Buah-Buahan Tempatan