We are an independent branding and creative design studio based in Singapore. Our work have garnered recognitions in Singapore, Taiwan, Hong Kong, Tokyo and United Kingdom.

What we do We specialise in brand identity, creative direction and graphic design. We observe, understand, and develop meaningful design stories for brands and businesses. Through earnest collaboration, we assist our clients to frame their business goals into unique design objectives, which we respond appropriately with informed, insightful and creative solutions.

Clients we work with We work with a wide-ranging client base, large and small, that includes commercial brands, businesses, and cultural institutions. Our representative clients include,

  • Fashion & Retail
    • Fast Retailing / UNIQLO
  • Arts & Culture
    • National Gallery Singapore
    • Esplanade — Theatres on the Bay
    • National Arts Council
    • John Mead Dance Company
    • The Arts House
    • TheatreWorks
    • Singapore International Festival of Arts
    • Singapore International Film Festival
    • Art Outreach
  • Design & Architecture
    • Panaplast
    • Gabriel Tan Studio
    • STUCK Design
    • In Plain Words
    • Forest & Whale
  • Food & Drink
    • Plain Vanilla
    • Baaku (Nara, Japan)
    • Ishiwata Shoten (Kesennuma, Japan)
  • Public & Civic
    • Singapore Bicentennial Office
    • Ministry of Education Singapore
  • Professional Services
    • Singapore Maritime Foundation
    • HOGY Medical Asia Pacific
    • Doctor Anywhere (DA)
  • Education
    • Nanyang Technological University
    • National University of Singapore
    • Raffles Leadership Institute
  • Hospitality
    • The Ascott
    • Changi Airport Group
  • Banking & Finance
    • The Economist
    • OCBC Bank
    • Bank of Singapore
    • Lion Global Investors
    • AEP IM
  • Not For Profit
    • Sok Sabay (Phnom Penh, Cambodia)

and many others.
View all selected work

People Roots is led by Jonathan Yuen, an established multi-discplinary designer with over a decade of experience and recognitions.

Our services
Branding & identities
Print & publications
Interactive installation
Product ideas

Download Credentials — PDF (10.5Mb)

Awards garnered

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