We are an independent branding and creative design studio based in Singapore.

What we do We specialise in brand identity, creative direction and graphic design. We observe, understand, and develop meaningful design stories for brands and businesses. Through earnest collaboration, we assist our clients to frame their business goals into unique design objectives, and respond appropriately with informed, insightful and creative solutions.

We often collaborate with external pool of talents that include writers, developers and photographers to work on multi-platform projects.

Clients we work with We work with a wide-ranging client base, big and small, that includes commercial brands, independent institutions and businesses. Some of our notable clients include

  • Fast Retailing (UNIQLO)
  • The Economist
  • National Gallery Singapore
  • Esplanade — Theatre by the Bay
  • John Mead Dance Company
  • Panaplast
  • Plain Vanilla
  • Singapore International Festival of Arts
  • The Arts House
  • Nanyang Technological University
  • National University of Singapore
  • OCBC Bank
  • The Ascott
  • Shaw Foundation
  • Changi Airport Group

and many others.

People Roots is founded in 2011 and led by Jonathan Yuen, an established and recognised multidiscplinary designer with over a decade of experience.

What we do
Branding & identities
Print & publications
Interactive installation
Product ideas

Download Credentials — PDF (10.5Mb)

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